Erinn Finley Contributing Writer efinley1@murraystate.edu A recent graduate of Murray State presented her thesis at a national conference and published it in a peer-reviewed journal. Amanda Swift, a 2020 marketing major graduate, presented her thesis at the Association of Marketing Theory and Practice 2020 conference. Because of COVID-19, Swift presented her thesis through Zoom instead Read More
Dionte Berry Staff Writer dberry11@murraystate.edu To have an article published on Google Scholar is a prestigious accomplishment, and Murray State assistant professor of marketing Ismail Karabas has had multiple articles published about business and service. One of Karabas’ works on Google Scholar is his dissertation at Washington State University, “New Directions in Service Failures,” which Read More
Story by Ashley Traylor, Staff writer Murray State recently launched a rebranding campaign as part of a larger marketing plan that will continue through 2022 as it looks forward to celebrating 100 years since its founding. “We desperately needed a rebranding and we needed the whole portfolio redone to reflect the current Murray State University,” Read More
Story by Mary Bradley, Editor-in-Chief, and Abby Siegel, Assistant News Editor Many members of the Murray State Board of Regents said at Friday’s meeting that they believe it’s “realistic” to change the tuition structure so that students must pay per credit hour for each hour beyond a certain threshold in a semester. “It’s very reasonable in Read More
Staff Report The three candidates for vice president of Marketing and Outreach were announced by search committee chair Bob Jackson in preparation for their upcoming receptions. Texas Wesleyan’s John Veilleux, Murray State’s Brian Van Horn and Idaho State’s Adrienne King will each have discussions with the University community in the upcoming weeks as the committee continues to Read More
Story by Mary Bradley, Editor-in-Chief Assistant Vice President for Marketing, Branding and Communications Catherine Sivills will see her last day at the University come June 19 as she leaves to take a new marketing position with Baptist Health Kentucky. In her new position, Sivills said she will lead and manage all the marketing efforts for Read More
Betrayal, corporate espionage, mystery and fraud: these words sound more likely to describe the next James Bond movie than assigned reading for class. But for many marketing and accounting students in the Arthur J. Bauernfeind College of Business, these topics are interwoven into their curriculum along with core business principles in an attempt to make Read More