We Are Racers

‘Opportunity Afforded’ to ‘We are Racers.’: Murray State gets a new brand

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Keeley Butler Contributing Writer kbutler13@murraystate.edu Murray State’s new brand identity “We are Racers.” which cost the University approximately $150,000, was publicly celebrated on Wednesday, Feb. 26. “We are Racers.” was developed by the Office of Branding, Marketing and Communication and the marketing consulting firm Stamats Communications, Inc. The collaboration included an audit of the University’s Read More

New tagline to represent academics

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The academic tagline of Murray State, Your World to Explore, is being phased out and in its place, requiring about a year of transitioning, will be Take Your Place. In February of 2009, University Communications created focus groups consisting of faculty, staff and students and conducted research that involved interviewing more than 300 people. The Read More

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